Create an Automated Marketing Email

While you can send email marketing to all subscribers on your list, automation rules let you add enhanced marketing automation.

For example you can email someone a Welcome Email when they subscribe to your site.

What is an Automation Rule?

An automation rule is a rule that acts on a given email subscriber whenever a specified trigger (condition) occurs.

It comprises of a single trigger and action. However, you can combine the actions and triggers any way you like.

Triggers include:-

1. Someone signing up to your newsletter.
2. A subscriber opening a given email.
3. Someone clicking on a specific link in an email.
4. Buying a specific product.
5. Being removed from an email list.

Actions include:-

1. Sending the subscriber an email.
2. Removing the subscriber from an email list.

How to Create an Automation Rule

First, click on Email Marketing > Automations to open the automation rules page, then click on the add new button to create a new rule. Select a trigger and an action for your rule then click on the Continue button to save the rule. On the next page you can edit the trigger and the action you want to occur. Once you are happy press Save. You can edit the rule by clicking on the name of the rule in the automation overview page.